CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

How do you make an everyday product feel luxury and market it for Valentine’s Day? Why turn it into caviar of course!

Oh American Heinz this is just great! It’s creative, it’s silly and it’s fun! I really hope there’s an equivalent launched in the UK.

Continue reading “CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar”

Facebook downgrades fake news

Facebook downgrades fake news

Facebook has recently responded to the surge of fake news circulating on its pages. The algorithms that populate the platform have been changed to downgrade false news and clickbait. Continue reading “Facebook downgrades fake news”