CREATIVE CAMPAIGNS #32 – Provoke Piers

CREATIVE CAMPAIGNS #32 – Provoke Piers

“Do you want your next marketing campaign to trend globally? Do you want guaranteed media coverage? If the answer is yes, then it seems all you really have to do is annoy Piers Morgan.”

This is the opening paragraph from One Minute Briefs and Ready10 agency’s ‘pop-up’ website that’s a tongue in cheek pop at Piers Morgan.

The news anchor and controversial media juggernaut has already driven two of this year’s biggest PR stunts from Greggs and Gillette and the website makes a joke at the broadcaster’s expense. It ‘informs’ other agencies on how they can capitalise on this new trend of provocation PR with a ‘Piers Morgan headline generator’.

Continue reading “CREATIVE CAMPAIGNS #32 – Provoke Piers”

Pump up the volume! Facebook video now autoplays sound

Pump up the volume! Facebook video now autoplays sound

As you scroll through your Facebook newsfeed videos now will automatically play with full sound.

Facebook’s aim is to capitalise on the social media advertising trend and offer users the chance to grab attention in yet another way. Continue reading “Pump up the volume! Facebook video now autoplays sound”