Meet the Professionals 2018 at Solent University

Meet the Professionals 2018 at Solent University

Find out what advice I have from this year’s speed networking event for students held by the Public Relations department at Southampton Solent University.  Continue reading “Meet the Professionals 2018 at Solent University”

Meet the Professionals 2017 at Solent University

Meet the Professionals 2017 at Solent University

The annual Meet the Professionals event at Southampton Solent is a valuable networking event for students. This year it was in the newly completed Spark building and attracted a much bigger crowd.

It is a fantastic opportunity for Southampton students studying public relations, advertising, marketing and creative subjects to see what’s available in the local area, network and pick up valuable advice.

This is my third year doing the event, the first as a student and the second and third as a PR professional. Read about the tips and tricks I picked up and gave out at this year’s event. Continue reading “Meet the Professionals 2017 at Solent University”

RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event

RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event

The Retail Solent Initiative, RE:SO, hosted a special blogger preview event for the launch of the new SHED vintage clothing in Southampton.

Continue reading “RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event”

Getting into PR: What to expect on a work placement

Getting into PR: What to expect on a work placement

This week I had the amazing opportunity to go back to Southampton Solent University to lecture about what PR students should expect on their placements and how they can maximise the opportunity while they are there. I wrote about the lecture on behalf of Lee Peck Media:

Placements, internships and work experience are all part and parcel when it comes to getting onto the PR career ladder. Having experience continues to be an important pre-requisite to entering the PR industry. It’s the chance to impress, network and find out what the industry is actually like at the same time as adding vital skills to a CV.

In 2015 alone the amount of placements rose by 10.2 per cent, according to a survey of leading employers by High Fliers Research. Although employers are offering more opportunities the number of applicants has also increased with some roles attracting thousands of candidates. In a competitive job environment experience can provide the edge required to beat off those other candidates for that sought-after first job.

This week Lee Peck Media’s Rebecca Henderson was invited by Southampton Solent University to give a talk to second year PR students about being a PR account executive and what to expect when on a placement.

“Embarking on a work placement or PR role for the first time can be a pretty daunting prospect whether you are fresh from graduating or not. Having some relevant tools and advice before starting will help you stand out from the crowd and impress your potential future employers, which could help you land your first proper PR job,” said Rebecca.

Rebecca undertook placements at a number of different companies at the start of her career, including time at the Clinique press office and the communications team at Hampshire Fire and Rescue. Here she shares her top five things to expect on placement:

  1. Admin – This may not sound like an integral part but this is the bread and butter of PR and what justifies our work. Media cuttings, reports and keeping plans up to date are an important everyday essential that, if not done properly, will catch you out later down the line!
  2. Press releases – Practice, practice, practice! Don’t feel down if you get critiqued; use it as a valuable learning experience to improve. Remember your managers will have been writing for years, so don’t be disheartened.
    Press releases
  3. Events – Be prepared. Carrying around essential tools, i.e. stationary, spare press releases and contact details, could avert disaster and prevent you from missing that important PR opportunity.
  4. Selling in to journalists – Get that telephone manner down! Use your charm, wit and guile to hook a journalist on to your story.
  5. Be ready to learn – Ask questions and get involved. There are some topics like budgets and crisis management where the best form of learning is from others on the job. Don’t be afraid to ask questions so you can learn why that’s the approach to take in that instance.

Rebecca added: “All these tips will help but your attitude matters. It may sound obvious but be proactive and enthusiastic. You’d be surprised by the amount of people who don’t and how much it matters!”


Laura Bradley, the new PR_SSU Blog Editor and second year Public Relations & Communication student has also written about the lecture for the Official Southampton Solent Univeristy blog, click here to read it!