You don’t have to be an eggs-pert to crack Instagram!

You don’t have to be an eggs-pert to crack Instagram!

On Instagram who’s got…

✔️ The most likes ever – 43.3 million likes and growing!

✔️ 6.5 million follower and growing!

✔️ One blue tick

✔️ Complete anonymity

An egg. 🥚

Yes you heard right, a picture of a plain egg has beat ‘queen’ Kylie Jenner to the ‘most liked photo’ spot on Instagram.

And, it’s really made the Kardashian’s blood boil that she’s no longer top of the pecking order!

Eggs-pect all the egg jokes FYI!

Continue reading “You don’t have to be an eggs-pert to crack Instagram!”

CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

PR is often about being in the right place at the right time and the latest photobomb stunt from Fiji Water at the Golden Globes is no exception.

‘Fiji Water girl’ aka model Kelleth Cuthbert, a Fiji brand representative, stole the show and upstaged some of the worlds biggest celebrities by making sure she photographed with all the right people while holding a tray of Fiji Water.

This is a classic example of how piggy backing on an event and the perfect positioning can make a brand stand out and give it, and an unknown model, international headlines overnight.

Continue reading “CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes”

Oh my Deyes! What next for Alfie, one of the top UK influencers?

Oh my Deyes! What next for Alfie, one of the top UK influencers?

You could have knocked me down with a feather when I had a response from THE Alfie Deyes @pointlessblog on my Instagram post about his latest interview with Blogosphere magazine. Never in a million years did I think he would comment. (I’m not oblivious that it could be one of his social media team responding but, shh, stop ruining it for me, ok?!)

When I was reading the Blogosphere article a thought struck me. What happens once you’re at the top of the PR influencer industry? How do you continue to grow, stay relevant and what direction should you take?

I took a while to answer Alfie’s Instagram reply asking what I thought about the article, it was Christmas after all! Here are my thoughts on what direction Alfie could take next.

Continue reading “Oh my Deyes! What next for Alfie, one of the top UK influencers?”

Bright Lights Big City is featured on Royal Caribbean UK’s blog and social media

Bright Lights Big City is featured on Royal Caribbean UK’s blog and social media

Bright Lights Big City was featured on Royal Caribbean‘s blog and social media after a day spent onboard The Independence of the Seas.

Continue reading “Bright Lights Big City is featured on Royal Caribbean UK’s blog and social media”

The truth about Vero – positives, negatives and all that hype

The truth about Vero – positives, negatives and all that hype

Come on Vero, we want to know! Where’s all this hype come from?

The social media app has been around since 2013 and raised very little interest. Then in one weekend, it’s like it has launched for the first time and caused so much hype that people are scrabbling around to sign up and figure the app out.

What changed? Continue reading “The truth about Vero – positives, negatives and all that hype”

Meet the Professionals 2018 at Solent University

Meet the Professionals 2018 at Solent University

Find out what advice I have from this year’s speed networking event for students held by the Public Relations department at Southampton Solent University.  Continue reading “Meet the Professionals 2018 at Solent University”

Twitter posts first ever quarterly profit of £65 million

Twitter posts first ever quarterly profit of £65 million

For the first time ever Twitter has made a profit. It’s only taken 12 years! The news sent shares in the company soaring. Continue reading “Twitter posts first ever quarterly profit of £65 million”

Social media pranksters that go too far

Social media pranksters that go too far

Bloggers, vloggers, influencers and YouTube stars have a responsibility to their audience. How can you redeem a reputation if and when things go too far?

Continue reading “Social media pranksters that go too far”