Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Gillette’s latest advert ‘We Believe’ and brand tag line revamp from ‘the best a man can get’ to ‘the best men can be’ is dividing opinions.

It’s made national headlines and has been watched over 5 million times in less than 48 hours and the controversial conversation is up for debate – does this help or hinder the #MeToo movement?

Continue reading “Creative Campaigns #30 – Gillette’s We Believe: The best a man can be”

Advertising Standards Authority to make stricter rules on sexism

Advertising Standards Authority to make stricter rules on sexism

The rules around sexism and gender inequality in adverts is about to change according to an announcement from the Advertising Standards Authority (ASA). Continue reading “Advertising Standards Authority to make stricter rules on sexism”