CREATIVE CAMPAIGNS #36 – Marks and Spencer’s Love Sausage

CREATIVE CAMPAIGNS #36 – Marks and Spencer’s Love Sausage

How do you wish your loved one a Happy Valentine’s Day? With a Love Sausage of course!

Turns out that a cheeky Valentine’s Day innuendo from the one of the nation’s favourite retailers is what cut through all the noise last week in the PR world.

Take a look at Marks and Spencer’s Love Sausage!

Continue reading “CREATIVE CAMPAIGNS #36 – Marks and Spencer’s Love Sausage”

Conjuring up the Halloween spirit with M&S

Conjuring up the Halloween spirit with M&S

Hubble bubble boil and trouble! Halloween is just around the corner and if you’re anything like me you’ll be hunting for some treats and activities to celebrate the spookiest day of the year.

If you need a little inspiration take a peek at these five traditional Halloween activities…

Continue reading “Conjuring up the Halloween spirit with M&S”

Let Lendy Cowes Week 2018 be GIN! An evening at Marks and Spencer’s new pop up Mast & Sail bar

Let Lendy Cowes Week 2018 be GIN! An evening at Marks and Spencer’s new pop up Mast & Sail bar

Marks and Spencer has gone all out to celebrate Lendy Cowes Week with a new pop up gin bar called the Mast & Sail at it’s West Cowes store*.

I ventured over to the Isle of Wight for the bar’s opening and to sample ‘The 1826’ gin cocktail that’s been created for the prestigious sailing event.

All aboard the Red Funnel Red Jet for a night on the Island…what a way to spend an evening!

Continue reading “Let Lendy Cowes Week 2018 be GIN! An evening at Marks and Spencer’s new pop up Mast & Sail bar”

Jane Devonshire brings a south east touch to Marks and Spencer’s best ever burger

Jane Devonshire brings a south east touch to Marks and Spencer’s best ever burger

Jane Devonshire, the winner of Masterchef 2016, has put a south east surf and turf twist on the newly launched best ever burger from Marks and Spencer.

Recently I was invited to a summer soiree to meet Jane, discover the new summer food collection and try the burger with the big claims!

Here are the ingredients, the ‘Best Ever Surf & Turf Rosti Burger’ recipe and my tips for making it all to come together if you’d like to try it at home*.

These burgers would make a great summer dinner party dish and level up your standard BBQ with a bit of finesse.

Continue reading “Jane Devonshire brings a south east touch to Marks and Spencer’s best ever burger”

Creative Campaigns #16 – #Lovethebear Marks and Spencer’s Christmas advert

Creative Campaigns #16 – #Lovethebear Marks and Spencer’s Christmas advert

And so the Christmas adverts begin!

Marks and Spencer’s is the first of the big hitters to release its Christmas advert, Paddington & The Christmas Visitor.

It’s a marmalade sandwich filled adventure that’s perfectly timed with the release of the second Paddington film. Continue reading “Creative Campaigns #16 – #Lovethebear Marks and Spencer’s Christmas advert”

F,C,K, M and E Marks and Spencer!

F,C,K, M and E Marks and Spencer!

Ooooohhhh La La…Marks and Sparks what a naughty blunder on your website, or was it?

Those seeking a Christmas bargain this week got a message they weren’t expecting when looking for letter ornaments on the Marks and Spencer website. The letters appeared in the order of F, C, K, M and E with a U in the row above when price low to high was selected.

Now of course the Marks and Spencer PR team were out immediately in full force with a spokeswoman who denies any intention behind it and provided a pretty standard PR crisis statement – ‘This was due to the algorithms used to display products on our website. It was quickly spotted and corrected.’ – Yawn!

But it wasn’t removed quickly enough before the public got their hands on it and for it to go viral now was it ?!

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Hmm, a mistake?! I’m sceptical. This is a way for Marks and Spencer to start their Christmas campaign early and achieve some pre-campaign hype of the humorous and cheeky kind, whether it was intentional or not.

This is an example of viral marketing (Excuse me M and S Lawyers, this could be an example of…) where social media is harnessed through a PR stunt to increase brand awareness.

There is so much to gain from such a little gaff. The Christmas PR and advertising race has become iconic, a top earner and a competition like no other among the big retailers. Although it isn’t appropriate to start the Christmas adverts yet, this sort of mistake, regardless of intention, has now given Marks and Spencer a platform to build on. They already have the consumer’s attention, an edge above it’s competitors prior to the prime Christmas advertising months. It’s a smart PR move, I mean mistake! 😉