Meet the Professionals 2018 at Solent University

Meet the Professionals 2018 at Solent University

Find out what advice I have from this year’s speed networking event for students held by the Public Relations department at Southampton Solent University.  Continue reading “Meet the Professionals 2018 at Solent University”

PR and blogger gift ideas for Christmas 2016

PR and blogger gift ideas for Christmas 2016

It’s that time of year already. The great Christmas present hunt begins. Here are some ideas to take some of the pressure off. Show the PR person in your life that you’ve thought about what might help them get through their working week.

Continue reading “PR and blogger gift ideas for Christmas 2016”

The top 10 things I learnt from my first blogging event as a blogger – MAC Liptensity launch – part three

The top 10 things I learnt from my first blogging event as a blogger – MAC Liptensity launch – part three

MAC Cosmetics recently launched their new Liptensity lip sticks and they invited the bloggers of Southampton to a special preview event to take a peek.

Continue reading “The top 10 things I learnt from my first blogging event as a blogger – MAC Liptensity launch – part three”

Meet the Professionals 2016 at Solent University

Meet the Professionals 2016 at Solent University

Journey

I went on a pretty long journey to get where I am today and a key part of that journey was sending myself back to university to do a PR Masters in 2014. I’m hugely passionate about PR and feel that the wonderful education Southampton Solent University gave me was an important contribution in my progression. It’s given me wonderful opportunities and still does.

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One of those opportunities happened at the start of February 2016, I was invited to attend the CIPR hosted Meet the Professionals event, to represent my current company Lee Peck Media.

25 media professionals attended to offer help and advice to current students in the creative industries at a speed-networking event. Yes, this is a bit like speed dating, all the professionals stay seated while every 10 minutes the students rotate around the room.

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I spoke to lots of students across the evening and even managed to network myself a little.

Lauren Witty, the current Wessex CIPR student representative, did an excellent job at getting a large mix of regional professionals to attend. 25 in total – the best turn out in the events history. It was easily double the size of when I last attended this event in 2014. Congratulations Lauren – your hard work paid off!

Laura Bradley, one of the students who attended, has written a great blog on her site The PR Girl  with five key points that she took away from the event. I am always interested to see what people find notable and the advice they gain from these kind of events and whether that information was useful or not. It’s great to see that Laura’s experience was very positive and the key points were useful ones!

Obviously, I am now on the other side, so I thought I’d give you my five key recommendations from the Meet the Professionals event. These were the most popular things that I said in response to students questions that evening:

  1. Be brave – This isn’t easy. It’s daunting out there but be brave, professionals and companies were once where you were. We all start somewhere.
  2. Grow a thick skin – You are going to get some knock-backs, but it’s time to man up and be more elephant! Learn what you can from these experiences, can you get feedback? As soon as you can pick yourself back up, dust yourself down and keep going, your opportunity is out there. No, seriously, put that Ben and Jerry’s down and grab yourself a Kleenex – you can do this!
  3. Never stop learning – Don’t be afraid to enrol yourself on courses, speak to your peers, ask for advice or shadow a colleague. The industry is evolving all the time, but don’t worry there are many ways to keep your skills together including your CIPR membership, you tube, the infinite resource that is Google, online courses, local colleges and universities.
  4. Find a way – If it’s your dream industry or company and you’ve tried and failed to get in through a direct application can you get another job with them and then side step in to what you want? This could be an option. I did, so can you!
  5. Dig the journey – Unless you are the luckiest so and so, and if you are count your blessings, don’t worry if your journey is the path less travelled. Don’t worry if it takes you longer than others to figure out where and what you want to do, you will learn so much that will contribute to your future, more desired, career (and life in general).

Here’s a selection of my tweets from the event:

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Thanks to everyone involved – I hope to see you there next year!

Pinch, Punch first of the month!

… and no returns!

Happy April everyone, thankfully Spring is on its way!

PR is a developing field and it’s so important to stay on top of developments in current affairs, practitioners and academia.

The biggest change to PR in the past ten years has been social media. It’s constantly adapting and evolving. So being aware of what’s going on is tres important. Learning never stops and personally I am always looking for opportunities to develop my skills or learn something new. So I think I have seen a little gem for all you social media bunnies out there…

April brings:

Outreach Marketing Virtual Summit

Outreach Marketing Virtual Summit
Influencers, Advocates, Social Outreach, and Online Marketing
10am, 8th April 2014

Join thousands of marketing, pr, and social professionals to watch today’s brightest minds in influencer and advocate marketing share how they build trust, generate buzz, and increase brand awareness using outreach marketing.

Featured speakers include:

  • David Meerman Scott, Author of The New Rules of PR & Marketing
  • Lee Odden, CEO @TopRank Online Marketing, Author of Optimize
  • Laura Fitton, Inbound Marketing Evangelist, HubSpot
  • Stephanie Scott, Social Media Specialist, American Airlines
  • Marcy Massura, Digital Strategist, MSLGROUP
  • Katie Paine, Author of Measure What Matters
  • Robin Carey, CEO Social Media Today

The agenda looks pretty interesting but I disagree that most of this is marketing. This is actually heavily involved with, influenced and driven by PR. To be honest I think they could have come up with a better title that combined both PR and marketing.

What’s great about this event is it is free. Yes, FREE! I was going to feature another event, a social media summit, hosted this April by a large PR machine, until I clicked on tickets. £600?! I could have a Mulberry bag or a holiday for that price. Now that’s great if you work in an agency or company willing to foot the bill, but for us newbies starting out trying to forge their way this price tag is inaccessible. However there are always interesting opportunities for any budget out there and I reckon this is one of them!

If I wasn’t at work that day, I’d be logging in! Thankfully Outreach have realise that some of us hard working folk won’t be able to  tune in. If you register for the event and don’t attend online (and that’s highly likely given that it’s also in America, hello drastic time difference!) they will send you the recorded content after direct to your mail box to peruse at your leisure…awesome!