Creative Campaigns #3: Powerade’s workout billboards

Looking for campaign inspiration? Well I’m back with a creative campaign that will get you thinking!

Recently in Berlin Ogilvy & Mather found a way to directly link their product to its intended purpose through advertising that actively created brand engagement.

Most companies with a service or product are looking to create active links between their brand and its purpose. By finding a link to join the two directly with its stakeholders, or customers in this case, is a fun way of actively bringing it to their attention with a reward of the product itself at the end. Everyone loves a freebie!

#Ebookinaday goes live!

#Ebookinaday goes live!

 

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Holy Smokes! #ebookinaday is here, completed and ready to rock your socks off!

I still can’t believe that all the content was created by Southampton Solent University Public Relations Students in ONE manic, epic day.

To download your copy for free…oh yes, FREE, your pennies are not welcome here, head to…

http://solentpr.wordpress.com/ebookinaday/

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The book covers the cutting edge tools for communication in the peer to peer PR world, perfect for practitioners, academics, marketers, business owners or those of you just wanting to find out how to be a better communicator.

It has 9 chapters for you to dive into and explore, and what’s great about it is that it’s still growing and evolving. Whether it is taking a selfie to post, leaving a comment or offering your expertise there is still a chance to be involved. Want to know how? Well then take a peek at the #ebookinaday project blog post and click on one of the chapters to find out more.

High-five’s and thanks go out to:
  • All my wonderful peers who gave a lot of blood, sweat, tears and ideas
  • Tom Fowler, the Solent Creative developer and technical genius
  • Stephen Waddington for giving us valuable advice and well-timed pep talks
  • But the ultimate, golden high-five, goes to Catherine Sweet for accepting Stephen Waddington’s challenge, all her hard work and for getting me involved in such an awesome project! Who else can say they are an author when they haven’t even finished their Masters yet? Not many!
Read it, download it, print it, share it or get involved…it’s yours, for free, forever! 
What a wonderful thought 🙂

Oh it’s all About.Me…

Oh it’s all About.Me…

No this really isn’t all about me, promise!

Your own personal branding can have a massive effect when applying for jobs as savvy employers head straight to Google to find out about their applicants. I’ve been doing a tidy up of my digital footprint, so I know exactly what people see when they search for me.

Recently at University we have been encouraged to think about our personal brand and expand our online presence. Most of the reccomended methods such as Facebook, WordPress and Wix I already knew about, but then on the list I saw Aboutme.com. I hadn’t heard of it before, so I decided to check it out and do some research.

Aboutme.com is a like a snazzy interactive online business card, in the form of a one-page-wonder mini website. It takes all of your contact details, social media and anything else you are involved in and plonks it all neatly and concisely in one place providing a professional gateway to your life online.

I’ve just launched mine…

 

or have a look here…http://about.me/rebecca.henderson

The beauty of it is that it’s quick. It took me about 20 minutes in total to set it up and you don’t have to be a techie, it guides you through step by step. They even offer some free business cards (as long as you cover the minimal postage and packaging! Bargain!). It has a rigid template, offering a recognisable site structure, but the pictures, colours, font and all the other aesthetically pleasing things are yours to define. Plus you only have to remember one short address and all your details are there for the person you would like to stay in contact with.

It’s quick, profesional and easy to use, just what you need in the PR business!