CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.

The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.

Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.

Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…

Continue reading “CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts”

Beach vibes at Southampton’s Seaside in the Square

Beach vibes at Southampton’s Seaside in the Square

Seaside in the Square brings sand, sun and cocktails to Guildhall Square thanks to Go! Southampton‘s* new summer beach extravaganza.

Orange Rooms, Sam FM, Ikea, Decathlon, City Eye and a whole host of other companies have joined together to offer over 100 free events until 22 August 2018.

And, I am there with bells on…

Continue reading “Beach vibes at Southampton’s Seaside in the Square”

Adidas, there’s no U in Colombia!

Adidas, there’s no U in Colombia!

Proof reading and checking spelling are basics in PR, something that is done every day. Spelling is such an easy thing to get wrong. Some would argue whether it really matters? Does it? Of course. A simple spelling or grammar mistake has the power to bring a brand to it’s knees through causing offence, changing meaning and looking unprofessional.

This month global brand Adidas made a spelling blunder on their latest advertising campaign. Adidas have a lucrative sponsorship deal with Colombia which includes supplying club kit for the Copa America, an international football tournament in the United States this month. Despite the five year partnership between the brand and the country, Adidas spelt Colombia with a U.

You can’t help but feel for the people that created this, read it, probably re-read it and signed off on the final copy. A one letter mistake that changes everything and offends a whole nation.

Adidas went straight in to crisis-mode and swiftly removed the offensive advertising and issued the following statement: “We value our partnership with the Colombian Football Federation and apologize for our mistake. We removed these graphics and are quickly installing new versions today.”  Honest, concise and apologetic, a great crisis statement.

From a PR perspective Adidas have done all that they can to remedy the situation as quickly as possible. Let’s hope the Colombian Football Federation and football-supporters of Colombia are feeling forgiving.

The PR lesson is a clear and obvious one. Always check the copy yourself, get as many people you can to proof it and always refer to books and Google if in any doubt. A good tip that was given to me was to avoid approving copy in a rush, take your time, mistakes are harder to correct once they are out there in the world for all to see. I find it best if I leave something over night and come back to it with fresh eyes.

Read more about this situation and different media perspectives here:

One website has found a twitter user who wants to take their revenge by supporting ‘Abidas’, the knock off version of Adidas, that is apparently popular in Colombia. Read the article here at remezcla.com.

Have you made any PR or advertising spelling mistakes that you are willing to share? What do you think about this one? Do you think Adidas have done enough to remedy the situation? Share your take on the situation in the comments box.

Sports fans, I need your help!

So, it’s that time. The dissertation deadline is looming and it’s time to conduct some good old primary research! Oh yeah, for those of you not in the know, I’m a Public Relations Masters Student…I really need to write my ‘About Me’ section!

If you could take 5 minutes to help me out that would be fantastic…

Do you like the FIFA World Cup, the Tour De France or the Commonwealth Games?

If so, I would be incredibly grateful if you could fill out one (or more!) of the surveys below for my Masters Dissertation.

Each survey takes approximately 5 minutes (15 questions per survey).

World Cup fans, please fill out this survey:
http://kwiksurveys.com/s.asp?sid=j6f8a3isgedx01w400391

Tour De France fans, please fill out this survey:
http://kwiksurveys.com/s.asp?sid=ul7tpfpfyqvxn75400436

Commonwealth Games fans, please fill out this survey:
http://kwiksurveys.com/s.asp?sid=92qb0xygfg7fijd400456

A big, huge whopper of a Thank You and an internet high five is coming your way!