February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.
Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.
It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
Continue reading “CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt”