CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.

The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.

Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.

Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…

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CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.

Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.

It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
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CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

How do you make an everyday product feel luxury and market it for Valentine’s Day? Why turn it into caviar of course!

Oh American Heinz this is just great! It’s creative, it’s silly and it’s fun! I really hope there’s an equivalent launched in the UK.

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Oh my Deyes! What next for Alfie, one of the top UK influencers?

Oh my Deyes! What next for Alfie, one of the top UK influencers?

You could have knocked me down with a feather when I had a response from THE Alfie Deyes @pointlessblog on my Instagram post about his latest interview with Blogosphere magazine. Never in a million years did I think he would comment. (I’m not oblivious that it could be one of his social media team responding but, shh, stop ruining it for me, ok?!)

When I was reading the Blogosphere article a thought struck me. What happens once you’re at the top of the PR influencer industry? How do you continue to grow, stay relevant and what direction should you take?

I took a while to answer Alfie’s Instagram reply asking what I thought about the article, it was Christmas after all! Here are my thoughts on what direction Alfie could take next.

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Social media pranksters that go too far

Social media pranksters that go too far

Bloggers, vloggers, influencers and YouTube stars have a responsibility to their audience. How can you redeem a reputation if and when things go too far?

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Creative Campaigns #14 – White walkers roam for Game of Thrones series 7

Creative Campaigns #14 – White walkers roam for Game of Thrones series 7

Sky came up with a great public relations stunt to promote Game of Thrones series seven starting. Continue reading “Creative Campaigns #14 – White walkers roam for Game of Thrones series 7”

Why you shouldn’t blog every day…

Why you shouldn’t blog every day…

Lately I’ve been looking at social media and strategy to help me promote my blog. Lots of sites and bloggers recommend posting daily, so I decided to follow that advice as a bit of an experiment to see what I could learn from it.

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RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event

RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event

The Retail Solent Initiative, RE:SO, hosted a special blogger preview event for the launch of the new SHED vintage clothing in Southampton.

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#IamTeamGB – get involved! Olympic legacy in action.

#IamTeamGB – get involved! Olympic legacy in action.

Last week I volunteered to help out with the nation’s biggest sports day down my local rowing club. It was a fantastic day with an impressive turn out of people wanting to try the sport. However, you may ask, what has this got to do with public relations?

Continue reading “#IamTeamGB – get involved! Olympic legacy in action.”

No more of this ‘New Year, New Me’ bollocks…

No more of this ‘New Year, New Me’ bollocks…

Thank god we made it through all that ‘New Year, New Me’ bollocks that was rammed down our throats across January. Sorry, but dry January, along with the temporary wave of new gym goers and people making resolutions that are not kept can do one.

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It’s time for a quick January 2016 catch up!

January was so much fun, it has gone by in a flash, probably through the haze of Birthday celebrations. One notable Birthday highlight was a rather decadent and frivolous afternoon tea at The Savoy. This then got extended to gin and tonic’s at the Beaufort Bar in all it’s 1920’s black and gold glamour. We then went around Kings Cross Station to the Alan Rickman tributes that have been left at Platform nine and three quarters. He was one of my favourite actors.

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Then, with our lovely warm gin jackets on, we staggered around the Lumiere art installations that were across London.

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I hope you had a cracking January too, I mean it wasn’t that bad, was it?

It has been a great month apart from a couple of major exceptions, the wonderfully talented icons we have lost.

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A tribute left to Alan Rickman at Kings Cross

Bowie. Rickman. Wogan. Cultural icons who will be sorely missed. The world will be a slightly darker place without them all.

I was lucky enough to meet Sir Terry Wogan once (I know what a name drop!) on the strangest college trip ever to the Terry and Gaby Show. He sat down on the step next to me, before he was introduced on stage, and engaged me in a brief chat which ended with him elbowing my arm, throwing me a wink and saying ‘There are worse jobs to have!’. He was warm, engaging and a true professional.

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The Telegraph’s moving tribute to Sir Terry Wogan

Each in their own way helped to shape modern media, music and film. Influencers in their field.

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PR is always talking about influencers. In fact it’s such a hot topic that the CIPR has sent a new magazine out at the end of January to its members called Influence.

The tag line is ‘For switched-on Public Relations Professionals’. It’s a great tag line, if not a little obvious. I mean everyone wants to be considered as ‘switched-on’ in the PR industry?!

Emblazened on the cover is the word ‘LISTEN’ followed by ’19 essentials to engage a message-swamped world’. Why 19?! Odd!

It’s targeting three key issues that are some of the biggest PR insecurities. Being able to influence, to listen and to effectively communicated.

I haven’t read it yet but I can’t wait to settle down with a coffee, welcome in February properly and get my PR geek on! Let’s hope it lives up to the hype!