Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Gillette’s latest advert ‘We Believe’ and brand tag line revamp from ‘the best a man can get’ to ‘the best men can be’ is dividing opinions.

It’s made national headlines and has been watched over 5 million times in less than 48 hours and the controversial conversation is up for debate – does this help or hinder the #MeToo movement?

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Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel

Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel

Renowned diva Mariah Carey staying in a hostel?! Yeah, I thought that might get your attention… Continue reading “Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel”

Creative Campaigns #27 – Visit Jersey’s Love Winter campaign

Creative Campaigns #27 – Visit Jersey’s Love Winter campaign

Love Winter was an understated and compelling addition from Visit Jersey to the #theislandbreak campaign.

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Creative Campaigns #26 – McDonalds’ International Women’s Day PR stunt

Creative Campaigns #26 – McDonalds’ International Women’s Day PR stunt

In a PR stunt to mark International Women’s Day global fast-food chain McDonalds flipped the golden arches upside down.

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Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch

Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch

The beauty and blogging world has gone nuts for the latest mascara from cosmetics company Benefit.

The PR surrounding the launch has been truly #outofthisworld!

Continue reading “Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch”

Creative Campaigns #23 – Amazon’s Alexa loses her voice

Creative Campaigns #23 – Amazon’s Alexa loses her voice

It’s Super Bowl time and we’ve seen the first advert from the pack released by Lucky Generals. It’s for Amazon’s Alexa and it’s got a Hollywood cast that most films would be jealous of! Continue reading “Creative Campaigns #23 – Amazon’s Alexa loses her voice”

Creative Campaigns #10 – “Got no strings” Beats by Dre

Creative Campaigns #10 – “Got no strings” Beats by Dre

It’s throwback Thursday and this is my tenth creative campaign post, to celebrate I’ve got a great PR campaign for you from last year.

In October 2016, Beats by Dre released an advert for it’s bluetooth headphones

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Creative Campaigns #7 – Brands that have piggy-backed on the Oscars 2017 best picture mix up

Creative Campaigns #7 – Brands that have piggy-backed on the Oscars 2017 best picture mix up

The Oscars mix up for best picture has been all over the news and under the lens as the media exploit the disappointment of La La Land and triumph of Moonlight.

The real winner in this woeful tale are the amazing campaigns brands have come up with at lightning speed.

So I pick up my feature ‘Creative Campaigns’ with some brilliant PR piggybacking and advertising thought up by some wonderful creatives. Let’s have a look at what they came up with…

Continue reading “Creative Campaigns #7 – Brands that have piggy-backed on the Oscars 2017 best picture mix up”

Creative Campaigns #5: Another incredible Air New Zealand Safety Video starring the All Blacks

What do you get when you combine Air New Zealand, the All Blacks and the Men in Black?

Awesomeness.

Stakeholder Engagement.

And an instant social media viral sensation.

What Air New Zealand is doing is focusing on an important safety feature that is often overlooked and bringing attention to it through a series of cool parody videos that engage a wide demographic. It uses popular culture and topical events, the classic film and the fact there is a Rugby World Cup just around the corner, to make you pay attention to the important safety features you would usually ignore at the beginning of your flight. And this is why it’s a cracking creative campaign. If you don’t know about this campaign, I wrote about it before for Air New Zealand’s Lord of the Rings Safety Video, so take a look for another cracking safety video and for ideas of how to make something dull and necessary into something fun and engaging. Enjoy!