Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.
The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.
Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.
Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…
Continue reading “CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts”
February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.
Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.
It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
Continue reading “CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt”
How do you make an everyday product feel luxury and market it for Valentine’s Day? Why turn it into caviar of course!
Oh American Heinz this is just great! It’s creative, it’s silly and it’s fun! I really hope there’s an equivalent launched in the UK.
Continue reading “CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar”
“Do you want your next marketing campaign to trend globally? Do you want guaranteed media coverage? If the answer is yes, then it seems all you really have to do is annoy Piers Morgan.”
This is the opening paragraph from One Minute Briefs and Ready10 agency’s ‘pop-up’ website that’s a tongue in cheek pop at Piers Morgan.
The news anchor and controversial media juggernaut has already driven two of this year’s biggest PR stunts from Greggs and Gillette and the website makes a joke at the broadcaster’s expense. It ‘informs’ other agencies on how they can capitalise on this new trend of provocation PR with a ‘Piers Morgan headline generator’.
Continue reading “CREATIVE CAMPAIGNS #32 – Provoke Piers”
How do you by-pass the minefield that is data law, privacy and protection while still achieving your objectives of training an algorithm for facial recognition technology?
Simple creative PR solutions can be used to solve or navigate tricky communications issues. One of the first examples of this in 2019 is a big one, not only does it creatively solve a problem but it’s also a meme that people, companies and brands can capitalise on.
Continue reading “CREATIVE CAMPAIGNS #31 – #10yearchallenge”
Gillette’s latest advert ‘We Believe’ and brand tag line revamp from ‘the best a man can get’ to ‘the best men can be’ is dividing opinions.
It’s made national headlines and has been watched over 5 million times in less than 48 hours and the controversial conversation is up for debate – does this help or hinder the #MeToo movement?
Continue reading “Creative Campaigns #30 – Gillette’s We Believe: The best a man can be”
Love Winter was an understated and compelling addition from Visit Jersey to the #theislandbreak campaign.
Continue reading “Creative Campaigns #27 – Visit Jersey’s Love Winter campaign”
In a PR stunt to mark International Women’s Day global fast-food chain McDonalds flipped the golden arches upside down.
Continue reading “Creative Campaigns #26 – McDonalds’ International Women’s Day PR stunt”
The beauty and blogging world has gone nuts for the latest mascara from cosmetics company Benefit.
The PR surrounding the launch has been truly #outofthisworld!
Continue reading “Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch”