CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.

Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.

It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
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