Gillette’s latest advert ‘We Believe’ and brand tag line revamp from ‘the best a man can get’ to ‘the best men can be’ is dividing opinions.
It’s made national headlines and has been watched over 5 million times in less than 48 hours and the controversial conversation is up for debate – does this help or hinder the #MeToo movement?
Continue reading “Creative Campaigns #30 – Gillette’s We Believe: The best a man can be”
In a PR stunt to mark International Women’s Day global fast-food chain McDonalds flipped the golden arches upside down.
Continue reading “Creative Campaigns #26 – McDonalds’ International Women’s Day PR stunt”
The beauty and blogging world has gone nuts for the latest mascara from cosmetics company Benefit.
The PR surrounding the launch has been truly #outofthisworld!
Continue reading “Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch”
Tesco has become the first retailer to cut the tampon tax for women by paying it for you. What a clever PR campaign! Continue reading “Creative Campaigns #15 – #TescoTamponTaxoff”
In Sainsbury’s latest PR campaign they are using real people in their adverts to connect with their audience. Continue reading “Creative Campaigns #11 – Sainsbury’s Living Well campaign”
This year companies have gone all out on April Fool’s Day. I’ve been keeping a keen eye on social media, TV and the newspapers today to round up a selection of the best for you. Continue reading “April Fool’s Day 2017 round up!”
Did you know that the United Nations appointed Wonder Woman as an honourary ambassador? I didn’t until very recently. Did you know that she’d been sacked in the penultimate week of December? No, I didn’t either. What happened?
Continue reading “Why has the UN sacked Wonder Woman?”
Ooooohhhh La La…Marks and Sparks what a naughty blunder on your website, or was it?
Those seeking a Christmas bargain this week got a message they weren’t expecting when looking for letter ornaments on the Marks and Spencer website. The letters appeared in the order of F, C, K, M and E with a U in the row above when price low to high was selected.
Now of course the Marks and Spencer PR team were out immediately in full force with a spokeswoman who denies any intention behind it and provided a pretty standard PR crisis statement – ‘This was due to the algorithms used to display products on our website. It was quickly spotted and corrected.’ – Yawn!
But it wasn’t removed quickly enough before the public got their hands on it and for it to go viral now was it ?!
Hmm, a mistake?! I’m sceptical. This is a way for Marks and Spencer to start their Christmas campaign early and achieve some pre-campaign hype of the humorous and cheeky kind, whether it was intentional or not.
This is an example of viral marketing (Excuse me M and S Lawyers, this could be an example of…) where social media is harnessed through a PR stunt to increase brand awareness.
There is so much to gain from such a little gaff. The Christmas PR and advertising race has become iconic, a top earner and a competition like no other among the big retailers. Although it isn’t appropriate to start the Christmas adverts yet, this sort of mistake, regardless of intention, has now given Marks and Spencer a platform to build on. They already have the consumer’s attention, an edge above it’s competitors prior to the prime Christmas advertising months. It’s a smart PR move, I mean mistake! 😉