CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.

The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.

Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.

Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…

Continue reading “CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts”

CREATIVE CAMPAIGNS #31 – #10yearchallenge

CREATIVE CAMPAIGNS #31 – #10yearchallenge

How do you by-pass the minefield that is data law, privacy and protection while still achieving your objectives of training an algorithm for facial recognition technology?

Simple creative PR solutions can be used to solve or navigate tricky communications issues. One of the first examples of this in 2019 is a big one, not only does it creatively solve a problem but it’s also a meme that people, companies and brands can capitalise on.

Continue reading “CREATIVE CAMPAIGNS #31 – #10yearchallenge”

Creative Campaigns #23 – Amazon’s Alexa loses her voice

Creative Campaigns #23 – Amazon’s Alexa loses her voice

It’s Super Bowl time and we’ve seen the first advert from the pack released by Lucky Generals. It’s for Amazon’s Alexa and it’s got a Hollywood cast that most films would be jealous of! Continue reading “Creative Campaigns #23 – Amazon’s Alexa loses her voice”

PR Buzz Word #8: Woke

PR Buzz Word #8: Woke

If you’ve watched the recent hit series Dear White People on Netflix, followed the Black Lives Matter movement or read The Guardian lately, you’ll have seen the term ‘woke’ becoming more frequently used.

Continue reading “PR Buzz Word #8: Woke”

Creative Campaigns #7 – Brands that have piggy-backed on the Oscars 2017 best picture mix up

Creative Campaigns #7 – Brands that have piggy-backed on the Oscars 2017 best picture mix up

The Oscars mix up for best picture has been all over the news and under the lens as the media exploit the disappointment of La La Land and triumph of Moonlight.

The real winner in this woeful tale are the amazing campaigns brands have come up with at lightning speed.

So I pick up my feature ‘Creative Campaigns’ with some brilliant PR piggybacking and advertising thought up by some wonderful creatives. Let’s have a look at what they came up with…

Continue reading “Creative Campaigns #7 – Brands that have piggy-backed on the Oscars 2017 best picture mix up”

Insta-shopping is on its way

Insta-shopping is on its way

Soon that image will be a purchase just one tap away. Instagram announced that next week it is going to be conducting online shopping trials in the US on Apple’s iOS version of Instagram.

Continue reading “Insta-shopping is on its way”

RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event

RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event

The Retail Solent Initiative, RE:SO, hosted a special blogger preview event for the launch of the new SHED vintage clothing in Southampton.

Continue reading “RE:SO SHED vintage clothing launch – the benefits of hosting a blogging event”