It’s a step up from Instagram Stories and it’s not quite YouTube, here’s the low down on IGTV aka Instagram TV. Continue reading “Everything you need to know about the launch of IGTV”
Skittles #OneRainbow campaign is completely transforming its packaging and product to support Pride. Continue reading “Creative Campaigns #13 – Skittles #OneRainbow”
Well I certainly didn’t think my next post for creative PR campaigns would be today! However, Air New Zealand has come up with a genius collaboration with Peter Jackson and the Hobbit film franchise in order to promote the film, air safety and inadvertently New Zealand as a nation. An original and entertaining concept that is clearly going to generate a lot of publicity for the three parties (the nation, the airline brand and the film) as it spreads like wildfire through social media. It’s self-entitled ‘the most epic safety video ever made’ with appropriate hash-tags to boot – #airnzhobbit. What a way to engage your stakeholders!
If you haven’t seen it yet you can do so here:
I’m off to New Zealand, who’s with me?!
One of my favourite aspects of PR is branding and campaigns. Sometimes companies just get branding right. They nail it. If the term ‘x-factor’ wasn’t now mainly associated with a TV talent show, this is exactly where you’d use it. It’s a mixture of innovation, creativity and genius.
I’ve decided that I’ll feature my favourites in this blog, some you’ll know, others you won’t, some will be old and some may be new, but whatever they do I hope they bring a smile to your face and inspire you in your own PR creations.
Have a look and watch the videos at…
The fun theory doesn’t focus on the VW brand. It’s focus is on entertainment, engagement and behaviour change and that’s where it wins big time. I remember when this first came out in 2009, it was one of the first brands to adopt this concept that didn’t totally focus on shoving the brand in your face. It’s still used as an innovative example to this very day, as I was recently shown it in one of my PR lectures. Enjoy!
So the hot topic at the moment on social media and ‘big debate’ as cited by PR Week is the ALS Ice Bucket Challenge. Today Ian Griggs has published an article through PR Week asking if these types of campaigns reach the charities ultimate goal of long term engagement.
Many moons ago, I wrote about the PR reason behind the no make up selfie. But, I completely bypassed the PR value behind it and the long-term objectives. The debate raised by PR Week is very interesting, but on this one I think they have missed the point. These campaigns aren’t about long-term engagement, it’s about awareness and bringing the charity to the global stage.
ALS has been shot straight in to the lime-light and become a house hold name by being beamed through our computers, tablets and mobiles by our friends, family, celebrities and role models.
Campaigns like the ice bucket challenge are short, sharp and facilitate engagement. However, they are not sustainable. It’s all about brand awareness and once this has been gained organisations then have the power, legitimacy and opportunity to run campaigns to form long-term engagement.
Brands are built by creating strong emotional ties and Denise Lee Yohn, a PR academic, suggests four ways to do this, which can be seen in the image below.
No this really isn’t all about me, promise!
Your own personal branding can have a massive effect when applying for jobs as savvy employers head straight to Google to find out about their applicants. I’ve been doing a tidy up of my digital footprint, so I know exactly what people see when they search for me.
Recently at University we have been encouraged to think about our personal brand and expand our online presence. Most of the reccomended methods such as Facebook, WordPress and Wix I already knew about, but then on the list I saw Aboutme.com. I hadn’t heard of it before, so I decided to check it out and do some research.
Aboutme.com is a like a snazzy interactive online business card, in the form of a one-page-wonder mini website. It takes all of your contact details, social media and anything else you are involved in and plonks it all neatly and concisely in one place providing a professional gateway to your life online.
I’ve just launched mine…
or have a look here…http://about.me/rebecca.henderson
The beauty of it is that it’s quick. It took me about 20 minutes in total to set it up and you don’t have to be a techie, it guides you through step by step. They even offer some free business cards (as long as you cover the minimal postage and packaging! Bargain!). It has a rigid template, offering a recognisable site structure, but the pictures, colours, font and all the other aesthetically pleasing things are yours to define. Plus you only have to remember one short address and all your details are there for the person you would like to stay in contact with.
It’s quick, profesional and easy to use, just what you need in the PR business!