CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.

The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.

Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.

Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…

Continue reading “CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts”

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.

Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.

It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
Continue reading “CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt”

CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

How do you make an everyday product feel luxury and market it for Valentine’s Day? Why turn it into caviar of course!

Oh American Heinz this is just great! It’s creative, it’s silly and it’s fun! I really hope there’s an equivalent launched in the UK.

Continue reading “CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar”

Creative Campaigns #16 – #Lovethebear Marks and Spencer’s Christmas advert

Creative Campaigns #16 – #Lovethebear Marks and Spencer’s Christmas advert

And so the Christmas adverts begin!

Marks and Spencer’s is the first of the big hitters to release its Christmas advert, Paddington & The Christmas Visitor.

It’s a marmalade sandwich filled adventure that’s perfectly timed with the release of the second Paddington film. Continue reading “Creative Campaigns #16 – #Lovethebear Marks and Spencer’s Christmas advert”

Consumers vs campaigners – low-sugar Lucozade

Consumers vs campaigners – low-sugar Lucozade

The battle brands face with a looming sugar tax is a growing one. This week Lucozade unveiled it’s new reformulated energy drink that has cut the sugar content by 50 per cent. The reviews so far aren’t great. Continue reading “Consumers vs campaigners – low-sugar Lucozade”

My blogging journey and why blogging is important if you’re starting out in PR

My blogging journey and why blogging is important if you’re starting out in PR

Recently I was invited to give a talk to PR Masters students at Southampton Solent University about the importance of blogging and to take part in an active discussion about working in an agency versus working in-house. Continue reading “My blogging journey and why blogging is important if you’re starting out in PR”

What does my Facebook profile look like to other people?

What does my Facebook profile look like to other people?

It’s really important to know how Facebook appears to viewers. Most platforms, like Twitter and Instagram, keep their main profile the same but, what Facebook shows you can be very different to what it shows other users depending on your settings. Continue reading “What does my Facebook profile look like to other people?”

Insta-shopping is on its way

Insta-shopping is on its way

Soon that image will be a purchase just one tap away. Instagram announced that next week it is going to be conducting online shopping trials in the US on Apple’s iOS version of Instagram.

Continue reading “Insta-shopping is on its way”

Barbie’s Brand Survival

Barbie’s Brand Survival

Hitting the headlines this week is the revelation that Barbie is introducing new shapes, sizes and skin tones. Their justification is diversity, they want to be more inclusive.

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Now I don’t doubt that this is a part of the reason. Mattel have come under some heavy global media fire criticising Barbie’s disproportionate measurements and the negative effects on the children that play with them.

However, let’s not beat around the bush. Barbie’s had a hard time over the past few years. The invention of Bratz and other rival toys, not to mention iPads and other technological supplements, have opened up the field of fun for children around the world. This has meant that the humble Barbie Doll has had to adapt to survive or face its resignation to ‘Retro Toys of the 90’s’ segments on Buzzfeed and lame Christmas television shows.

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Some more of the new Barbie line up!

Now diverse Barbie’s are nothing new. My most prized possession as a child was a beautiful Benetton Barbie, one of the first modern designer Barbies that my Mum bought me back from a trip to Amsterdam.

She was stunning, her clothes were different to any of my regular Barbie dolls. Her skin tone was different, her make up was different, her eyes were more oval and she had long flowing dark hair. She looked chic and Italian. I loved her.

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Wow the power of Google – I found my Benetton Barbie online, she was called Marina!

But, I digress, what I mean to say here is, this is nothing new!

Check out the evolution of Barbie through this link.

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Check out the Twitter hash tag #TheDollEvolves

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What people are failing to ask is what is really going on here?

This is not about diversity, this is about survival. Brand survival. How does a toy stay iconic? It moves with the times and meets the expectations of it’s audience.

Barbie are cleverly using diversity to drive sales and create a strong identity that their new modern market can identify and connect with. In the past any Barbie that didn’t fit the conventional mould was labelled limited edition, like my Benetton Barbie.

They are creating this strong image for their audience to identify with by creating more shapes, sizes and skin tones and making them part of their standard range then using this to address the damaging ‘stick thin’ model mentality that’s so popular in modern media. Ah, a form of feminism for capital gains.

They are even aligning their brand by creating bespoke look-a-like dolls for influential women which are then being promoted through the UN Women’s Twitter account.

Mattel are broadcasting their acceptance of diversity and positive body imagery with a highly public and prominent PR awareness campaign. Would Mum’s around the world want to buy their child a more diverse doll to promote a healthy or different body image? Of course they will.

But don’t be fooled, this really is nothing more than clever public relations to ensure a brands survival with the additional benefit of reputation enhancement. It’s pretty impressive and powerful PR.

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Is Ken next?

P.S. If you want a giggle check out the popular ‘hipster Barbie’ instagram account – a parody of hipster insta accounts!

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Hipster Barbie has her own Instagram account!

No more of this ‘New Year, New Me’ bollocks…

No more of this ‘New Year, New Me’ bollocks…

Thank god we made it through all that ‘New Year, New Me’ bollocks that was rammed down our throats across January. Sorry, but dry January, along with the temporary wave of new gym goers and people making resolutions that are not kept can do one.

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It’s time for a quick January 2016 catch up!

January was so much fun, it has gone by in a flash, probably through the haze of Birthday celebrations. One notable Birthday highlight was a rather decadent and frivolous afternoon tea at The Savoy. This then got extended to gin and tonic’s at the Beaufort Bar in all it’s 1920’s black and gold glamour. We then went around Kings Cross Station to the Alan Rickman tributes that have been left at Platform nine and three quarters. He was one of my favourite actors.

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Then, with our lovely warm gin jackets on, we staggered around the Lumiere art installations that were across London.

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I hope you had a cracking January too, I mean it wasn’t that bad, was it?

It has been a great month apart from a couple of major exceptions, the wonderfully talented icons we have lost.

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A tribute left to Alan Rickman at Kings Cross

Bowie. Rickman. Wogan. Cultural icons who will be sorely missed. The world will be a slightly darker place without them all.

I was lucky enough to meet Sir Terry Wogan once (I know what a name drop!) on the strangest college trip ever to the Terry and Gaby Show. He sat down on the step next to me, before he was introduced on stage, and engaged me in a brief chat which ended with him elbowing my arm, throwing me a wink and saying ‘There are worse jobs to have!’. He was warm, engaging and a true professional.

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The Telegraph’s moving tribute to Sir Terry Wogan

Each in their own way helped to shape modern media, music and film. Influencers in their field.

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PR is always talking about influencers. In fact it’s such a hot topic that the CIPR has sent a new magazine out at the end of January to its members called Influence.

The tag line is ‘For switched-on Public Relations Professionals’. It’s a great tag line, if not a little obvious. I mean everyone wants to be considered as ‘switched-on’ in the PR industry?!

Emblazened on the cover is the word ‘LISTEN’ followed by ’19 essentials to engage a message-swamped world’. Why 19?! Odd!

It’s targeting three key issues that are some of the biggest PR insecurities. Being able to influence, to listen and to effectively communicated.

I haven’t read it yet but I can’t wait to settle down with a coffee, welcome in February properly and get my PR geek on! Let’s hope it lives up to the hype!