CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.

The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.

Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.

Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…

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CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar

How do you make an everyday product feel luxury and market it for Valentine’s Day? Why turn it into caviar of course!

Oh American Heinz this is just great! It’s creative, it’s silly and it’s fun! I really hope there’s an equivalent launched in the UK.

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CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

PR is often about being in the right place at the right time and the latest photobomb stunt from Fiji Water at the Golden Globes is no exception.

‘Fiji Water girl’ aka model Kelleth Cuthbert, a Fiji brand representative, stole the show and upstaged some of the worlds biggest celebrities by making sure she photographed with all the right people while holding a tray of Fiji Water.

This is a classic example of how piggy backing on an event and the perfect positioning can make a brand stand out and give it, and an unknown model, international headlines overnight.

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