CREATIVE CAMPAIGNS #31 – #10yearchallenge

CREATIVE CAMPAIGNS #31 – #10yearchallenge

How do you by-pass the minefield that is data law, privacy and protection while still achieving your objectives of training an algorithm for facial recognition technology?

Simple creative PR solutions can be used to solve or navigate tricky communications issues. One of the first examples of this in 2019 is a big one, not only does it creatively solve a problem but it’s also a meme that people, companies and brands can capitalise on.

Continue reading “CREATIVE CAMPAIGNS #31 – #10yearchallenge”

Facebook downgrades fake news

Facebook downgrades fake news

Facebook has recently responded to the surge of fake news circulating on its pages. The algorithms that populate the platform have been changed to downgrade false news and clickbait. Continue reading “Facebook downgrades fake news”