How KFC has dealt with a total cluck up!

How KFC has dealt with a total cluck up!

This week KFC stores around the UK ran out of chicken in a spectacular delivery fail.

Find out which PR tactics they used to win the forgiveness of the UK’s fried chicken lovers.

Continue reading “How KFC has dealt with a total cluck up!”

Creative Campaigns #23 – Amazon’s Alexa loses her voice

Creative Campaigns #23 – Amazon’s Alexa loses her voice

It’s Super Bowl time and we’ve seen the first advert from the pack released by Lucky Generals. It’s for Amazon’s Alexa and it’s got a Hollywood cast that most films would be jealous of! Continue reading “Creative Campaigns #23 – Amazon’s Alexa loses her voice”

The art of PR piggybacking

The art of PR piggybacking

Piggybacking in public relations is where a brand capitalises on an event or situation or another brand to generate awareness.

A very famous example was when the brands released adverts and social media posts during the black out of the Super Bowl. Oreo was one of the best piggybacks with ‘You can still dunk in the dark’ which went out via social media.

Now public relations for a hotel’s isn’t always the most exciting out there, but in January 2016 Adare Manor Hotel got the best out of this everyday situation.

It’s often a way to turn a situation to your advantage to get some added value and public relations that you wouldn’t usually get. Let me show you a cracking example…

About a month a go a little girl left her stuffed bunny at a hotel in Adare, Ireland. The Hotel documented the bunny’s stay until she was reunited with her owner. I think the best way to show how this through the Facebook posts from the staff at the hotel. As you will see the cute bunny’s exploits at the hotel soon went viral!

Screen Shot 2016-02-04 at 22.33.38 Screen Shot 2016-02-04 at 22.33.53 Screen Shot 2016-02-04 at 22.34.03 Screen Shot 2016-02-04 at 22.34.11 Screen Shot 2016-02-04 at 22.34.19 Screen Shot 2016-02-04 at 22.34.29 Screen Shot 2016-02-04 at 22.34.51 Screen Shot 2016-02-04 at 22.35.00 Screen Shot 2016-02-04 at 22.35.08 Screen Shot 2016-02-04 at 22.35.22 Screen Shot 2016-02-04 at 22.35.30 Screen Shot 2016-02-04 at 22.35.41 Screen Shot 2016-02-04 at 22.35.58

All’s well that end well, plus it’s some pretty fun PR!

Creative Campaigns #6 – The trailer for Dismaland

Creative Campaigns #6 – The trailer for Dismaland

So my next thing to tickle your creative tastebuds has to be the trailer that Banksy released today for Dismaland! I know – I’m obsessed. Dismaland is my cup of tea, so why not celebrate the things you like?

The video follows a family, who start at the breakfast table and is questioned by a narrative that asks ‘is there something missing in your life?’.

They then head to the park to experience a classic rip-off of Disney’s infamous tag line ‘the happiest place on Earth’ but then experience all sorts of ‘dismal’  happenings once there.

It’s a creative rip off of the Disney TV adverts and is the perfect homage to his bemusement park and the extremely on point art works which pick up topical provocative political and cultural themes.

Watch it here: