CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.

The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.

Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.

Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…

Continue reading “CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts”

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.

Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.

It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
Continue reading “CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt”

Everything you need to know about the launch of IGTV

Everything you need to know about the launch of IGTV

It’s a step up from Instagram Stories and it’s not quite YouTube, here’s the low down on IGTV aka Instagram TVContinue reading “Everything you need to know about the launch of IGTV”

Unilever pledges to stop advertising with influencers that buy followers

Unilever pledges to stop advertising with influencers that buy followers

Unilever announced a new policy which aims to reduce fraud and increase transparency to improve integrity within influencer marketing.

Continue reading “Unilever pledges to stop advertising with influencers that buy followers”

The #StartingOut Series

The #StartingOut Series

If you’re starting out in public relations then you might want to check out my new blog feature, The #StartingOut Series.

It’s going to be interviews with top industry practitioners and helpful tips, tricks and advice to help you get your PR career going or develop it further. Continue reading “The #StartingOut Series”

Advertising Standards Authority to make stricter rules on sexism

Advertising Standards Authority to make stricter rules on sexism

The rules around sexism and gender inequality in adverts is about to change according to an announcement from the Advertising Standards Authority (ASA). Continue reading “Advertising Standards Authority to make stricter rules on sexism”

Meet the Professionals 2017 at Solent University

Meet the Professionals 2017 at Solent University

The annual Meet the Professionals event at Southampton Solent is a valuable networking event for students. This year it was in the newly completed Spark building and attracted a much bigger crowd.

It is a fantastic opportunity for Southampton students studying public relations, advertising, marketing and creative subjects to see what’s available in the local area, network and pick up valuable advice.

This is my third year doing the event, the first as a student and the second and third as a PR professional. Read about the tips and tricks I picked up and gave out at this year’s event. Continue reading “Meet the Professionals 2017 at Solent University”