CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts

Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.

The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.

Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.

Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…

Continue reading “CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts”

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt

February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.

Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.

It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
Continue reading “CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt”

Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Gillette’s latest advert ‘We Believe’ and brand tag line revamp from ‘the best a man can get’ to ‘the best men can be’ is dividing opinions.

It’s made national headlines and has been watched over 5 million times in less than 48 hours and the controversial conversation is up for debate – does this help or hinder the #MeToo movement?

Continue reading “Creative Campaigns #30 – Gillette’s We Believe: The best a man can be”

Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel

Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel

Renowned diva Mariah Carey staying in a hostel?! Yeah, I thought that might get your attention… Continue reading “Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel”

Creative Campaigns #27 – Visit Jersey’s Love Winter campaign

Creative Campaigns #27 – Visit Jersey’s Love Winter campaign

Love Winter was an understated and compelling addition from Visit Jersey to the #theislandbreak campaign.

Continue reading “Creative Campaigns #27 – Visit Jersey’s Love Winter campaign”

Creative Campaigns #22 – This is Christmas. TalkTalk’s Christmas advert

Creative Campaigns #22 – This is Christmas. TalkTalk’s Christmas advert

Reality TV has filtered into adverts and Talk Talk’s Christmas advert follows a family through the festive season. Continue reading “Creative Campaigns #22 – This is Christmas. TalkTalk’s Christmas advert”

Creative Campaigns #21 – #BringMerryBack House of Fraser Christmas advert

Creative Campaigns #21 –  #BringMerryBack House of Fraser Christmas advert

Head on a trip down memory lane with House of Fraser and it’s Christmas advert focusing on reuniting two sisters. Continue reading “Creative Campaigns #21 – #BringMerryBack House of Fraser Christmas advert”

Creative Campaigns #20 – #YouShall Debenhams Christmas advert

Creative Campaigns #20 – #YouShall Debenhams Christmas advert

The silky Scottish tones of Ewan McGregor narrate a modern day social media fairytale for Debenhams Christmas advert.  Continue reading “Creative Campaigns #20 – #YouShall Debenhams Christmas advert”

Creative Campaigns #19 – #ChristmasTogether Waitrose’s Christmas advert

Creative Campaigns #19 – #ChristmasTogether Waitrose’s Christmas advert

Waitrose, the glorious sister to John Lewis, has released a gem of a Christmas advert. Sometimes it is good to be stuck in the snow! Continue reading “Creative Campaigns #19 – #ChristmasTogether Waitrose’s Christmas advert”

Creative Campaigns #18 – #EverybitofChristmas Sainsbury’s Christmas advert

Creative Campaigns #18 – #EverybitofChristmas Sainsbury’s Christmas advert

Get ready for a Christmas sing-a-long with Sainsbury’s Christmas advert. Annoying or fun? Let me know your thoughts! Continue reading “Creative Campaigns #18 – #EverybitofChristmas Sainsbury’s Christmas advert”