The Fitness Diaries April 2019 – Hard work and routine

The Fitness Diaries April 2019 – Hard work and routine

This is the second instalment of The Fitness Diaries, documenting the beginning of my journey to shed some chub and get fitter!

It’s not preachy, it’s just one girl on a mission to feel happier in herself.

Join me as I share my journey, work outs and motivations in these fitness updates.

Continue reading “The Fitness Diaries April 2019 – Hard work and routine”

CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

PR is often about being in the right place at the right time and the latest photobomb stunt from Fiji Water at the Golden Globes is no exception.

‘Fiji Water girl’ aka model Kelleth Cuthbert, a Fiji brand representative, stole the show and upstaged some of the worlds biggest celebrities by making sure she photographed with all the right people while holding a tray of Fiji Water.

This is a classic example of how piggy backing on an event and the perfect positioning can make a brand stand out and give it, and an unknown model, international headlines overnight.

Continue reading “CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes”