Holy Smokes! #ebookinaday is here, completed and ready to rock your socks off!
I still can’t believe that all the content was created by Southampton Solent University Public Relations Students in ONE manic, epic day.
To download your copy for free…oh yes, FREE, your pennies are not welcome here, head to…
The book covers the cutting edge tools for communication in the peer to peer PR world, perfect for practitioners, academics, marketers, business owners or those of you just wanting to find out how to be a better communicator.
It has 9 chapters for you to dive into and explore, and what’s great about it is that it’s still growing and evolving. Whether it is taking a selfie to post, leaving a comment or offering your expertise there is still a chance to be involved. Want to know how? Well then take a peek at the #ebookinaday project blog post and click on one of the chapters to find out more.
- All my wonderful peers who gave a lot of blood, sweat, tears and ideas
- Tom Fowler, the Solent Creative developer and technical genius
- Stephen Waddington for giving us valuable advice and well-timed pep talks
- But the ultimate, golden high-five, goes to Catherine Sweet for accepting Stephen Waddington’s challenge, all her hard work and for getting me involved in such an awesome project! Who else can say they are an author when they haven’t even finished their Masters yet? Not many!
Found this picture of my time working at MAC cosmetics, part of Estee Lauder Companies. IMATS is one of the biggest UK make up events and it was a privilege to represent the PR team and MAC PRO professional make up artist scheme at the event in 2011.
No this really isn’t all about me, promise!
Your own personal branding can have a massive effect when applying for jobs as savvy employers head straight to Google to find out about their applicants. I’ve been doing a tidy up of my digital footprint, so I know exactly what people see when they search for me.
Recently at University we have been encouraged to think about our personal brand and expand our online presence. Most of the reccomended methods such as Facebook, WordPress and Wix I already knew about, but then on the list I saw Aboutme.com. I hadn’t heard of it before, so I decided to check it out and do some research.
Aboutme.com is a like a snazzy interactive online business card, in the form of a one-page-wonder mini website. It takes all of your contact details, social media and anything else you are involved in and plonks it all neatly and concisely in one place providing a professional gateway to your life online.
I’ve just launched mine…
or have a look here…http://about.me/rebecca.henderson
The beauty of it is that it’s quick. It took me about 20 minutes in total to set it up and you don’t have to be a techie, it guides you through step by step. They even offer some free business cards (as long as you cover the minimal postage and packaging! Bargain!). It has a rigid template, offering a recognisable site structure, but the pictures, colours, font and all the other aesthetically pleasing things are yours to define. Plus you only have to remember one short address and all your details are there for the person you would like to stay in contact with.
It’s quick, profesional and easy to use, just what you need in the PR business!
… and no returns!
Happy April everyone, thankfully Spring is on its way!
PR is a developing field and it’s so important to stay on top of developments in current affairs, practitioners and academia.
The biggest change to PR in the past ten years has been social media. It’s constantly adapting and evolving. So being aware of what’s going on is tres important. Learning never stops and personally I am always looking for opportunities to develop my skills or learn something new. So I think I have seen a little gem for all you social media bunnies out there…
Join thousands of marketing, pr, and social professionals to watch today’s brightest minds in influencer and advocate marketing share how they build trust, generate buzz, and increase brand awareness using outreach marketing.
Featured speakers include:
- David Meerman Scott, Author of The New Rules of PR & Marketing
- Lee Odden, CEO @TopRank Online Marketing, Author of Optimize
- Laura Fitton, Inbound Marketing Evangelist, HubSpot
- Stephanie Scott, Social Media Specialist, American Airlines
- Marcy Massura, Digital Strategist, MSLGROUP
- Katie Paine, Author of Measure What Matters
- Robin Carey, CEO Social Media Today
The agenda looks pretty interesting but I disagree that most of this is marketing. This is actually heavily involved with, influenced and driven by PR. To be honest I think they could have come up with a better title that combined both PR and marketing.
What’s great about this event is it is free. Yes, FREE! I was going to feature another event, a social media summit, hosted this April by a large PR machine, until I clicked on tickets. £600?! I could have a Mulberry bag or a holiday for that price. Now that’s great if you work in an agency or company willing to foot the bill, but for us newbies starting out trying to forge their way this price tag is inaccessible. However there are always interesting opportunities for any budget out there and I reckon this is one of them!
If I wasn’t at work that day, I’d be logging in! Thankfully Outreach have realise that some of us hard working folk won’t be able to tune in. If you register for the event and don’t attend online (and that’s highly likely given that it’s also in America, hello drastic time difference!) they will send you the recorded content after direct to your mail box to peruse at your leisure…awesome!
Dreaming of ‘that’ job? Want to catch a companies attention?
Well this is one of the ways to do it…
Recently Leah Bowman applied for a vacancy with this…
WOW. I mean WOW! I wish I had thought of this. There is a new trend evolving for creative applicants to stretch their wings out of the old times new roman, monochrome trappings of the traditional CV and to play in to their strengths…the design world. This is just one in a long line of incredible CV’s that are starting to come to the attention of the media and spreading like wildfire through social media. It’s about time, isn’t it? Too long have we had to fill out endless forms and adhere to strict formatting. Who came up with such a rigid CV format anyway?
What’s even more incredible about this is Leah put all this effort in for an internship. Not even a full time, salaried, benefit giving vacancy. Unfortunately we do not get to see where she sent this application to but I think they would have been mad to not offer her a proper job.
If this is a sign of the future of applications…Viva the CV revolution!
I’ve owned this blog for 3 years and never posted anything. Nothing. Nada. Zilch. Zip. The other day I was reminded of this fact by a Word Press email wishing me a happy anniversary. Oh dear. How could I not have written anything in 3 whole years? No posts. No writing confidence. No engagement. And I want to be a PR practitioner? Gee Whizz.
On the 26th March 2014, I helped to create an ebook in a day. There are 8 chapters and all the PR Masters students had to pitch to win their chapter from the client and then pitch to gain undergraduates on to their team. This was tough. I had never pitched before. I created something silly; thinking that even if it didn’t work at least the person reading and watching the pitches would have a giggle. But, much to my disbelief, it did work and it engaged. I got the chapter I wanted to work on: Co-creation and attracted 7 students in to the team. Phew!
45 people squished in to Solent Creatives to start what we thought was an ebook but turned out to be a PR movement. It taught me so much and sharing is caring after all, so here are the things I learnt from the ebook in a day…
- Be Organised
Sounds simple, but without having organised my chapter it would have been a disaster. There was so much to think about. It was about half way through the day that I was thankful my lecturer had insisted on a Gantt chart as it had got the old grey matter in to gear in advance of the event. I was prepared and it took the stress out of an overwhelming workload.
- Start Early
Being mean is not my style, but I insisted my team came a whole hour early as our demonstration I had arranged depended on invitations and engagement. We needed a good solid start. Thankfully the team showed up and it made a world of difference, especially when other barriers came in to play.
- Don’t Trust Technology
This is one of those pesky barriers I’ve been talking about. 45 students in a small space tested the University WIFI to destruction. It failed four times over the course of the day and this seriously would have hampered our progress had my fantastic team not turned up early.
- Imagination and Innovation is Powerful
The other students, staff, lecturers and industry practitioners were incredibly inspiring and creative. The ideas and advice they offered on the day blew me away. Working in an environment like that made me better. In sport they always say that if you train with people who are better then you raise your game to their level and in this case it was most definitely true.
- Social Media, is Social, so Get Involved!
I had never seen a multi-platform event from the ‘other side’ before and it was amazing to see every team obtaining high levels of engagement from only one days worth of effort. Sometimes I get fed up with the endless streams of content being chucked my way from social media, but when it’s focused with a proper stakeholder salience strategy applied it can be highly effective and engaging. It can start a conversation, a project or even a movement!
- Be adaptable: from MA to Manager!
Personal challenges can come in any form. I have managed teams before, but it had been a while. So off came my student hat and on went my manager hat. How do you engage a student team who are not being assessed on a project? Food. It’s always a winner. The key here, know your audience! I even had some really lovely thank you’s…
However despite all of these lessons it was the final parting comments of Stephen Waddington, president of the CIPR, that inspired me to finally break my silence and post this, my very first blog post.
He offered 3 tips for ‘making it’ in PR:
- Get on Twitter and build relationships
- Network and build your profile on LinkedIn
- Blog, this is important, it showcases your skills
Stephen made it sound so simple and through the experience of the PR masters I think I finally have the confidence to write. So here I am.
Here’s my pick of other blogs about #ebookinaday:
- Stephen Waddington – Early lessons from the #ebookinaday project at Southampton Solent University
- Lisa Duygu – Ebook in a day, a project, an event, a challenge, a success!
- Livi Wilkes – Ebook in a day, the day so far
- Bethany Ansell – The best of the week 28 March
- Nikita Gagnon – Putting the public back into public relations