Super Bowl Sunday heralds the biggest, most creative adverts from brands looking to stand out in that all important commercial break.
The ads have got such a reputation now that people deliberately watch them and some brands now release the adverts days early to capitalise on the buzz of America’s biggest sporting event.
Even us Brits are staying up late (thanks to the BBC) to get our American football, cough TOM BRADY cough, fix. Let’s not even talk about how cool coach McVay is either – 33 years old and the youngest head coach ever.
Here’s my favourite 10, er 11 sorry, creative adverts from 2019’s Super Bowl LIII that I reckon are worth your eyeball time…
Continue reading “CREATIVE CAMPAIGNS #35 – Super Bowl LIII adverts”
February marks the start of the Six Nations Rugby tournament and sport is never short of wonderfully creative campaigns to draw inspiration from.
Recently I was shown a video of a brilliant PR stunt which combined advertising, marketing and PR in a beautifully clever package. It’s so good and really stuck with me, I literally can’t stop thinking about it, so much so that I just had to share it with you.
It is a stunt that was done for the last British & Irish Lions Rugby Tour by Steinlager, New Zealand’s leading beer and sponsor of the All Blacks, and Guinness, sponsor of the British & Irish Lions. YOU NEED TO SEE THIS VIDEO!
Continue reading “CREATIVE CAMPAIGNS #34 – ‘Fight for Territory’ Steinlager and Guinness’ Lions Tour stunt”
How do you make an everyday product feel luxury and market it for Valentine’s Day? Why turn it into caviar of course!
Oh American Heinz this is just great! It’s creative, it’s silly and it’s fun! I really hope there’s an equivalent launched in the UK.
Continue reading “CREATIVE CAMPAIGNS #33 – #HeinzKetchupCaviar”
“Do you want your next marketing campaign to trend globally? Do you want guaranteed media coverage? If the answer is yes, then it seems all you really have to do is annoy Piers Morgan.”
This is the opening paragraph from One Minute Briefs and Ready10 agency’s ‘pop-up’ website that’s a tongue in cheek pop at Piers Morgan.
The news anchor and controversial media juggernaut has already driven two of this year’s biggest PR stunts from Greggs and Gillette and the website makes a joke at the broadcaster’s expense. It ‘informs’ other agencies on how they can capitalise on this new trend of provocation PR with a ‘Piers Morgan headline generator’.
Continue reading “CREATIVE CAMPAIGNS #32 – Provoke Piers”
On Instagram who’s got…
✔️ The most likes ever – 43.3 million likes and growing!
✔️ 6.5 million follower and growing!
✔️ One blue tick
✔️ Complete anonymity
An egg. 🥚
Yes you heard right, a picture of a plain egg has beat ‘queen’ Kylie Jenner to the ‘most liked photo’ spot on Instagram.
And, it’s really made the Kardashian’s blood boil that she’s no longer top of the pecking order!
Eggs-pect all the egg jokes FYI!
Continue reading “You don’t have to be an eggs-pert to crack Instagram!”
Gillette’s latest advert ‘We Believe’ and brand tag line revamp from ‘the best a man can get’ to ‘the best men can be’ is dividing opinions.
It’s made national headlines and has been watched over 5 million times in less than 48 hours and the controversial conversation is up for debate – does this help or hinder the #MeToo movement?
Continue reading “Creative Campaigns #30 – Gillette’s We Believe: The best a man can be”
PR is often about being in the right place at the right time and the latest photobomb stunt from Fiji Water at the Golden Globes is no exception.
‘Fiji Water girl’ aka model Kelleth Cuthbert, a Fiji brand representative, stole the show and upstaged some of the worlds biggest celebrities by making sure she photographed with all the right people while holding a tray of Fiji Water.
This is a classic example of how piggy backing on an event and the perfect positioning can make a brand stand out and give it, and an unknown model, international headlines overnight.
Continue reading “CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes”
You could have knocked me down with a feather when I had a response from THE Alfie Deyes @pointlessblog on my Instagram post about his latest interview with Blogosphere magazine. Never in a million years did I think he would comment. (I’m not oblivious that it could be one of his social media team responding but, shh, stop ruining it for me, ok?!)
When I was reading the Blogosphere article a thought struck me. What happens once you’re at the top of the PR influencer industry? How do you continue to grow, stay relevant and what direction should you take?
I took a while to answer Alfie’s Instagram reply asking what I thought about the article, it was Christmas after all! Here are my thoughts on what direction Alfie could take next.
Continue reading “Oh my Deyes! What next for Alfie, one of the top UK influencers?”
Are you on the look out for ways to be more productive and organised? I’m forever looking at ways to up my efficiency and this new planner has really helped. Continue reading “Be productive with an Effici planner”