Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Creative Campaigns #30 – Gillette’s We Believe: The best a man can be

Gillette’s latest advert ‘We Believe’ and brand tag line revamp from ‘the best a man can get’ to ‘the best men can be’ is dividing opinions.

It’s made national headlines and has been watched over 5 million times in less than 48 hours and the controversial conversation is up for debate – does this help or hinder the #MeToo movement?

Continue reading “Creative Campaigns #30 – Gillette’s We Believe: The best a man can be”

CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

CREATIVE CAMPAIGNS #29 – Fiji Water photobombs the Golden Globes

PR is often about being in the right place at the right time and the latest photobomb stunt from Fiji Water at the Golden Globes is no exception.

‘Fiji Water girl’ aka model Kelleth Cuthbert, a Fiji brand representative, stole the show and upstaged some of the worlds biggest celebrities by making sure she photographed with all the right people while holding a tray of Fiji Water.

This is a classic example of how piggy backing on an event and the perfect positioning can make a brand stand out and give it, and an unknown model, international headlines overnight.

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Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel

Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel

Renowned diva Mariah Carey staying in a hostel?! Yeah, I thought that might get your attention… Continue reading “Creative Campaigns #28 – Even Divas are believers…Mariah Carey stays in a hostel”

Creative Campaigns #27 – Visit Jersey’s Love Winter campaign

Creative Campaigns #27 – Visit Jersey’s Love Winter campaign

Love Winter was an understated and compelling addition from Visit Jersey to the #theislandbreak campaign.

Continue reading “Creative Campaigns #27 – Visit Jersey’s Love Winter campaign”

Creative Campaigns #26 – McDonalds’ International Women’s Day PR stunt

Creative Campaigns #26 – McDonalds’ International Women’s Day PR stunt

In a PR stunt to mark International Women’s Day global fast-food chain McDonalds flipped the golden arches upside down.

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Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch

Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch

The beauty and blogging world has gone nuts for the latest mascara from cosmetics company Benefit.

The PR surrounding the launch has been truly #outofthisworld!

Continue reading “Creative Campaigns #24 – Benefit’s #outofthisworld BADgal BANG! mascara launch”

Creative Campaigns #23 – Amazon’s Alexa loses her voice

Creative Campaigns #23 – Amazon’s Alexa loses her voice

It’s Super Bowl time and we’ve seen the first advert from the pack released by Lucky Generals. It’s for Amazon’s Alexa and it’s got a Hollywood cast that most films would be jealous of! Continue reading “Creative Campaigns #23 – Amazon’s Alexa loses her voice”

Creative Campaigns #22 – This is Christmas. TalkTalk’s Christmas advert

Creative Campaigns #22 – This is Christmas. TalkTalk’s Christmas advert

Reality TV has filtered into adverts and Talk Talk’s Christmas advert follows a family through the festive season. Continue reading “Creative Campaigns #22 – This is Christmas. TalkTalk’s Christmas advert”

Creative Campaigns #21 – #BringMerryBack House of Fraser Christmas advert

Creative Campaigns #21 –  #BringMerryBack House of Fraser Christmas advert

Head on a trip down memory lane with House of Fraser and it’s Christmas advert focusing on reuniting two sisters. Continue reading “Creative Campaigns #21 – #BringMerryBack House of Fraser Christmas advert”