Creative Campaigns #27 – Visit Jersey’s Love Winter campaign

Love Winter was an understated and compelling addition from Visit Jersey to the #theislandbreak campaign.

Watch the video here…

 

The video highlights all the beautiful scenery and things to see in Jersey. It’s set to the soothing sound of On Our Way by Grace Mesa. It is captivating.

I’ve been trying to figure out why I like it so much and I think it’s because I like doing all those things, windy walks, beach strolls and getting wrapped up warm.

After visiting Australia at the beginning of the year my mind is never far from thinking about where my next destination could be.

This video alone makes me want to book a trip to Jersey. If you love travelling, you’ll get it, it’s so compelling. It achieves the goal of making you want to visit Jersey.

There was a lot of other activity to support the campaign, they ran a competition and targeted audiences who liked walking in the wind or watching the rain. It is simple and beautiful.

In my mind this places Jersey right where it wants to be as an aspirational travel destination.

I saw the video advert by chance at work on some banner advertising of one of the local newspapers I regularly check, and I had to click into it to view the video. I’m not even sure what made me do it and I never click on advertising banners.

What do you think of this advert? Does it give you some inspiration for your next campaign?

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