Creative Campaigns #25 – Iceland makes the most of KFC crisis

Did you see this PR stunt from Iceland?

In a PR stunt to capitalise on KFCs chicken delivery crisis, Iceland created an image featuring a mobile advertising board outside a KFC store. Written on the board is a humorous dig at the fast food chain to promote its own fried chicken products. It is genius. I wish I’d thought of this. This is fast, reactive PR at its best. Go Iceland – you’re slaying the PR game this week!

Here it is incase you missed it…

The board contains the text ‘U OK…hen? Been affected by the cluck up? Get your chicken fix at’.

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