Creative Campaigns #25 – Iceland makes the most of KFC crisis
Did you see this PR stunt from Iceland?
In a PR stunt to capitalise on KFCs chicken delivery crisis, Iceland created an image featuring a mobile advertising board outside a KFC store. Written on the board is a humorous dig at the fast food chain to promote its own fried chicken products. It is genius. I wish I’d thought of this. This is fast, reactive PR at its best. Go Iceland – you’re slaying the PR game this week!
The board contains the text ‘U OK…hen? Been affected by the cluck up? Get your chicken fix at iceland.co.uk’.