Creative Campaigns #16 – #Lovethebear Marks and Spencer’s Christmas advert
And so the Christmas adverts begin!
Marks and Spencer’s is the first of the big hitters to release its Christmas advert, Paddington & The Christmas Visitor.
It’s a marmalade sandwich filled adventure that’s perfectly timed with the release of the second Paddington film.
Watch the advert here:
Christmas adverts are now as eagerly awaited as a big part of a brands Christmas campaign.
I loved the first Paddington film and this is a great way to boost a normal campaign. By aligning a brand with a beloved childhood character such as Paddington, Marks and Spencer is maximising its reach and appeal. Not only will it reach adults who loved Paddington as a child but it also reaches the current generation who love him now.
The story is cute too, Paddington saves the robber from making a big mistake and Christmas is saved for boys and girls everywhere!
Marks and Spencer have gone all out and I love this years offering, I think it’s going to be a big hit. It fits perfectly into the ‘Spend it well’ campaign that it is running at the moment.
What do you think of this year’s advert from Marks and Spencer?