PR Buzz Word #5: Cut-and-paste creativity
Watch out for this one. It could get you in a lot of trouble.
This term is said when someone else’s ideas are being stolen.
It’s said there’s nothing new under the sun. PR is all about ideas generation and problem solving. This term is becoming popular, but don’t let it bite you on the bum. Credit ideas and sources if required and don’t take someone else’s work, otherwise this term is the least of your worries.