F,C,K, M and E Marks and Spencer!

Ooooohhhh La La…Marks and Sparks what a naughty blunder on your website, or was it?

Those seeking a Christmas bargain this week got a message they weren’t expecting when looking for letter ornaments on the Marks and Spencer website. The letters appeared in the order of F, C, K, M and E with a U in the row above when price low to high was selected.

Now of course the Marks and Spencer PR team were out immediately in full force with a spokeswoman who denies any intention behind it and provided a pretty standard PR crisis statement – ‘This was due to the algorithms used to display products on our website. It was quickly spotted and corrected.’ – Yawn!

But it wasn’t removed quickly enough before the public got their hands on it and for it to go viral now was it ?!

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Hmm, a mistake?! I’m sceptical. This is a way for Marks and Spencer to start their Christmas campaign early and achieve some pre-campaign hype of the humorous and cheeky kind, whether it was intentional or not.

This is an example of viral marketing (Excuse me M and S Lawyers, this could be an example of…) where social media is harnessed through a PR stunt to increase brand awareness.

There is so much to gain from such a little gaff. The Christmas PR and advertising race has become iconic, a top earner and a competition like no other among the big retailers. Although it isn’t appropriate to start the Christmas adverts yet, this sort of mistake, regardless of intention, has now given Marks and Spencer a platform to build on. They already have the consumer’s attention, an edge above it’s competitors prior to the prime Christmas advertising months. It’s a smart PR move, I mean mistake! 😉

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