What do you get when you combine Air New Zealand, the All Blacks and the Men in Black?
And an instant social media viral sensation.
What Air New Zealand is doing is focusing on an important safety feature that is often overlooked and bringing attention to it through a series of cool parody videos that engage a wide demographic. It uses popular culture and topical events, the classic film and the fact there is a Rugby World Cup just around the corner, to make you pay attention to the important safety features you would usually ignore at the beginning of your flight. And this is why it’s a cracking creative campaign. If you don’t know about this campaign, I wrote about it before for Air New Zealand’s Lord of the Rings Safety Video, so take a look for another cracking safety video and for ideas of how to make something dull and necessary into something fun and engaging. Enjoy!