I can’t help it. I seriously love Halloween. For me, it’s always been a time where my friends and family come together. We eat, we laugh, we dress up in ridiculous outfits. It’s also a chance for me to show off my pumpkin carving skills. Hooray!
However, I’d never really seen it as a PR opportunity until today. One of my favourite brands (and product!): Jimmy’s Iced Coffee (if you don’t know it, click the link and check them out, I’m going to do a blog on them soon!) has invited their customers to choose whether they participate in Halloween and Christmas PR-marketing-social-media activity:
Now Jim, of Jimmy’s Iced Coffee, inventor, entrepreneur and all round ace chap (yes, I have met him, and yes his beard really is that magnificent!) has a completely different approach to his PR and marketing. It’s all pretty much done by him and his sister. No out sourcing to a media giant. Therefore, it’s always engaging, entertaining and different to what his competitors are doing. It always feels like he’s speaking right at you. So, this option for his customers to choose what the brand does (whether they should participate or not participate in Halloween/Christmas) was no surprise to me as it is exactly how Jimmy captivates his audience. The day is not over and he already has over 30 comments and 38 likes. He is giving power to his stakeholders to make real-time company decisions. Power to the people! Yeah!
My vote would be to indulge in a little Halloween hocus pocus or Christmas cheer, because I am a hug fan of those times of the year when you can be a little more frivolous. However, it’s not for everyone. What would your decision be? Do you like it when your favourite brands get a bit festive? Or, does it really hack you off? Would it make you think more or less of a brand that does participate? Let me know your thoughts below!
Happy Halloween Folks!