Pinch, Punch first of the month!

… and no returns!

Happy April everyone, thankfully Spring is on its way!

PR is a developing field and it’s so important to stay on top of developments in current affairs, practitioners and academia.

The biggest change to PR in the past ten years has been social media. It’s constantly adapting and evolving. So being aware of what’s going on is tres important. Learning never stops and personally I am always looking for opportunities to develop my skills or learn something new. So I think I have seen a little gem for all you social media bunnies out there…

April brings:

Outreach Marketing Virtual Summit

Outreach Marketing Virtual Summit
Influencers, Advocates, Social Outreach, and Online Marketing
10am, 8th April 2014

Join thousands of marketing, pr, and social professionals to watch today’s brightest minds in influencer and advocate marketing share how they build trust, generate buzz, and increase brand awareness using outreach marketing.

Featured speakers include:

  • David Meerman Scott, Author of The New Rules of PR & Marketing
  • Lee Odden, CEO @TopRank Online Marketing, Author of Optimize
  • Laura Fitton, Inbound Marketing Evangelist, HubSpot
  • Stephanie Scott, Social Media Specialist, American Airlines
  • Marcy Massura, Digital Strategist, MSLGROUP
  • Katie Paine, Author of Measure What Matters
  • Robin Carey, CEO Social Media Today

The agenda looks pretty interesting but I disagree that most of this is marketing. This is actually heavily involved with, influenced and driven by PR. To be honest I think they could have come up with a better title that combined both PR and marketing.

What’s great about this event is it is free. Yes, FREE! I was going to feature another event, a social media summit, hosted this April by a large PR machine, until I clicked on tickets. £600?! I could have a Mulberry bag or a holiday for that price. Now that’s great if you work in an agency or company willing to foot the bill, but for us newbies starting out trying to forge their way this price tag is inaccessible. However there are always interesting opportunities for any budget out there and I reckon this is one of them!

If I wasn’t at work that day, I’d be logging in! Thankfully Outreach have realise that some of us hard working folk won’t be able to  tune in. If you register for the event and don’t attend online (and that’s highly likely given that it’s also in America, hello drastic time difference!) they will send you the recorded content after direct to your mail box to peruse at your leisure…awesome!

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