Proof reading and checking spelling are basics in PR, something that is done every day. Spelling is such an easy thing to get wrong. Some would argue whether it really matters? Does it? Of course. A simple spelling or grammar mistake has the power to bring a brand to it’s knees through causing offence, changing meaning and looking unprofessional.
This month global brand Adidas made a spelling blunder on their latest advertising campaign. Adidas have a lucrative sponsorship deal with Colombia which includes supplying club kit for the Copa America, an international football tournament in the United States this month. Despite the five year partnership between the brand and the country, Adidas spelt Colombia with a U.
You can’t help but feel for the people that created this, read it, probably re-read it and signed off on the final copy. A one letter mistake that changes everything and offends a whole nation.
Adidas went straight in to crisis-mode and swiftly removed the offensive advertising and issued the following statement: “We value our partnership with the Colombian Football Federation and apologize for our mistake. We removed these graphics and are quickly installing new versions today.” Honest, concise and apologetic, a great crisis statement.
From a PR perspective Adidas have done all that they can to remedy the situation as quickly as possible. Let’s hope the Colombian Football Federation and football-supporters of Colombia are feeling forgiving.
The PR lesson is a clear and obvious one. Always check the copy yourself, get as many people you can to proof it and always refer to books and Google if in any doubt. A good tip that was given to me was to avoid approving copy in a rush, take your time, mistakes are harder to correct once they are out there in the world for all to see. I find it best if I leave something over night and come back to it with fresh eyes.
Read more about this situation and different media perspectives here:
One website has found a twitter user who wants to take their revenge by supporting ‘Abidas’, the knock off version of Adidas, that is apparently popular in Colombia. Read the article here at remezcla.com.
Have you made any PR or advertising spelling mistakes that you are willing to share? What do you think about this one? Do you think Adidas have done enough to remedy the situation? Share your take on the situation in the comments box.
Today I was excited to find out that I am part of a list of 50 UK bloggers submitted by Sarah Stimson to Vuelio for some number crunching fun.
In this article Sarah points out that there were no female bloggers in Vuelio’s recent ‘Top 10 UK PR blogs list’. Sarah knows that there are a lot of us out here and has submitted a list of 50 that she is aware of to Vuelio who’ve agreed to help her with some statistical analysis. You can read her blog, which includes a list of 50 female UK PR bloggers by clicking on the image below:
There are some cracking blogs in this list and it’s well worth a trawl through for some great and diverse PR reads.
If you are a also a female UK PR blogger you can submit your details to Vuelio too by clicking on ‘How does Vuelio decide its Top 10 Blog Ranking?‘.
This week I had the amazing opportunity to go back to Southampton Solent University to lecture about what PR students should expect on their placements and how they can maximise the opportunity while they are there. I wrote about the lecture on behalf of Lee Peck Media:
Placements, internships and work experience are all part and parcel when it comes to getting onto the PR career ladder. Having experience continues to be an important pre-requisite to entering the PR industry. It’s the chance to impress, network and find out what the industry is actually like at the same time as adding vital skills to a CV.
In 2015 alone the amount of placements rose by 10.2 per cent, according to a survey of leading employers by High Fliers Research. Although employers are offering more opportunities the number of applicants has also increased with some roles attracting thousands of candidates. In a competitive job environment experience can provide the edge required to beat off those other candidates for that sought-after first job.
This week Lee Peck Media’s Rebecca Henderson was invited by Southampton Solent University to give a talk to second year PR students about being a PR account executive and what to expect when on a placement.
“Embarking on a work placement or PR role for the first time can be a pretty daunting prospect whether you are fresh from graduating or not. Having some relevant tools and advice before starting will help you stand out from the crowd and impress your potential future employers, which could help you land your first proper PR job,” said Rebecca.
Rebecca undertook placements at a number of different companies at the start of her career, including time at the Clinique press office and the communications team at Hampshire Fire and Rescue. Here she shares her top five things to expect on placement:
- Admin – This may not sound like an integral part but this is the bread and butter of PR and what justifies our work. Media cuttings, reports and keeping plans up to date are an important everyday essential that, if not done properly, will catch you out later down the line!
- Press releases – Practice, practice, practice! Don’t feel down if you get critiqued; use it as a valuable learning experience to improve. Remember your managers will have been writing for years, so don’t be disheartened.
- Events – Be prepared. Carrying around essential tools, i.e. stationary, spare press releases and contact details, could avert disaster and prevent you from missing that important PR opportunity.
- Selling in to journalists – Get that telephone manner down! Use your charm, wit and guile to hook a journalist on to your story.
- Be ready to learn – Ask questions and get involved. There are some topics like budgets and crisis management where the best form of learning is from others on the job. Don’t be afraid to ask questions so you can learn why that’s the approach to take in that instance.
Rebecca added: “All these tips will help but your attitude matters. It may sound obvious but be proactive and enthusiastic. You’d be surprised by the amount of people who don’t and how much it matters!”
Laura Bradley, the new PR_SSU Blog Editor and second year Public Relations & Communication student has also written about the lecture for the Official Southampton Solent Univeristy blog, click here to read it!
The battle of keeping up with all the blogs you want to read may have just taken a step closer to being a bit more manageable.
Blog Lovin’ is a new service that curates blogs on topics of your choosing, the bloggers you follow and connects you to potential advertisers and paid blog opportunities. If you are short on time, and let’s face it who isn’t, this a one stop shop for keeping up to date with all your favourite blogs.
The step-by-step process when you sign up guides you through adding your blog to the site. Don’t worry if you can’t find your blog at first. I emailed them and a few days later it was added for me and they sent me a lovely email to let me know!
To connect your blog you need to ‘claim your blog’ which then gives you a code. It then asks you to post a new blog post with that code which allows Blog Lovin’ to recognise your site and display your blog posts.
Once you’ve added your details, added a picture and changed the settings to your liking you are all ready to go. This was a fairly quick set up process for me, it took me about 15 minutes once my site was recognised.
When it connects it lists all your blog posts in a wall that can be clicked on by your followers, under a tab called ‘Everything’. It also shows all your followers and other blogs similar to yours under two separate tabs.
Along the top row are five headings, a bell symbol that lets you know when you have new notifications and a silhouette of a person or your image once you upload one, that takes you to your account menu.My FeedThe blog posts are laid out simply and are really user friendly…
It gives you the option to read it by clicking on the title, save it, share it through social media or email and mark it as read so you can keep an eye on what you have read already.When saving it gives you the option to create a category so you can organise your saved blogs for when you come back to them later. This I find really useful because I don’t always have the time to read things but love to come back to post. Explore
This gives you multiple ways to find new blogs. It gives some popular categories across the top, further categories under more, or you can use the top right hand search function to conduct some manual searches of your own…
This works in a similar way to ‘Explore’ but rather than listing it by topic this is a search function for the person behind the blog.
Activate allows you to instigate the networking side of the Blog Lovin’. By filling out your blog details it will match you to incoming PR and advertising opportunities, some of which are paid in money or gifted items.
This is another great feature of the site, it curates items from blogs and gives you the links or place where you can buy the products. Which instantly answers the ‘Oh my god, I love that, where can I get it?’ question that I usual have when reading blogs that feature amazing products.
It looks like a useful resource to discover new blogs, network, find new blogging opportunities and get more followers. I’m going to trial it for a few months and see if it helps improve followers to my blog. If you like it and create a profile don’t forget to add me too!
Know of any other good blogging sites? If so, please feel free to share in the comments!
Or if you want me to follow you on Blog Lovin’ then again please put your blog link and a message in the comment section.
Curation is a fantastic and helpful tool especially in the world of blogging. I am always looking for new ways to follow the blogs I like and find new ones. Today I’m trying a new service called Blog Lovin’.
I’ve got to post the link in a new post, here goes nothing…
<a href=”http://www.bloglovin.com/blog/14724953/?claim=fxpnsu84m39″>Follow my blog with Bloglovin</a>
I will update you with my progress and what I think of the service shortly!
Happy Valentines Day!
It’s just a short and sweet one from me today…it’s all about communication 😉
Share the love everyday! 😘
<a href=”http://www.bloglovin.com/blog/14724953/?claim=fxpnsu84m39″>Follow my blog with Bloglovin</a>